About ten years ago, Facebook introduced business pages, providing companies of all sizes a cost-effective platform for promoting themselves, attracting new clients and delivering customer care. Entrepreneurs flocked to set up Facebook pages, a communications channel opening them to previously unimaginable potential customers. Experts championed new platforms like Twitter, Pinterest and Instagram as leveling the marketing playing field for entrepreneurs. But if you asked an entrepreneur today their opinions about social media, you might find their responses decidedly mixed.
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