What if I’ve done a mailing and it didn’t work?
Sunday, November 16, 2014
Let’s look at the numbers. How many were mailed, how many responded, how many closed? What were the criteria of your mailing list and what was your mailing list source? Do you have proof of mailing from your printer or letter shop (generally this is a USPS form 3602 – or ‘Proof of Mailing’ stamped by USPS). Did you have a strong offer? What were other incentives for recipients to respond? Was this the first mailing to this specific list? Just because a mailing didn’t work, doesn’t mean mail can’t work but there are many steps to implement to ensure success.