Is television a good option for my product/service?
Sunday, November 16, 2014
Because television covers a wide area, you need multiple locations, or sales people that work the entire area where your commercials will be broadcast. As with any media you need to have frequency and consistency, but first you need to calculate is your product/service a fit for television. You should determine your total media cost and how many leads and sales you need to ensure success. If your media cost is $10,000 and the average profit on your sale is $1200 – you need 8.33 sales to break even. If you’re doing direct response television, you need to ensure you have adequate phone lines and trained personnel to handle the volume. You also need to understand the shows you watch may not be the shows your target market watches.