If I’m going to open several offices, can I just let each manager do their own advertising?
Sunday, November 16, 2014
Yes and no. It depends on your overall objective. If you wish to build your brand and become a well-known and respected name in your area or your industry, you will want to put some standards into place – such as a graphics standards manual. If you provide each manager with your graphic/brand standards as well as approved ads for different advertising channels, you will be able to better control your brand, and be perceived as professional. Your managers can use pre-approved materials at their discretion, or follow the graphic standards manual to create their own ads.