How do I know what advertising will work best for my business?
Sunday, November 16, 2014
Notice the advertising done by other successful companies in your industry. Also, understand that there is a difference between a company that’s been in business many years and may have $50MM in sales, and your start-up company. They have built their brand and are getting volume discounts. Join professional trade associations and learn from them. Do your homework. Consult professionals. Every industry is different and your creative message and your selection of media channels must resonate with your target audience. Determine your budget and test one channel at a time and do it well, rather than diluting your budget across many channels.