Self Made: NASE's Blog

Friday, October 19, 2012
The fourth and fifth ACA educational webinars will be made available early next week, in the meantime you can review the slidedecks. ACA Educational Webinar #4  ACA Educational Webinar #5
Friday, October 19, 2012
Ellen Bruseau has been an NASE Member since 2008. She is also part of the NASE's 2012 Member Council. She owns Handy Human LLC in Manassas, Va. Tell us about your business. Handy Human LLC is a fully licensed and insured company offering exceptional service in painting, tile and flooring for residential properties. After leaving academe, I started doing things in my own home. Soon neighbors and friends began asking me to paint, tile, build things and lay flooring for them as well. The business grew out of those grass roots. Besides basic home improvements, I also reupholster and refinish ...
Wednesday, October 17, 2012
The Washington Post has an article outlining the candidates positions on issues important to the self-employed community, including: taxes, health care, regulation, immigration, government contracting, SBA, and exporting. You can read the article here.
Friday, October 12, 2012
Posted by Katie Vlietstra - Last night's Vice-Presidential debate was predictable, both VP candidates taking a much more aggressive attack towards the other campaign, however, for VP Biden, this incredibly important to help swing momentum back towards the Obama-Biden ticket.  Pundits agree that both Biden and Paul did exactly what they needed to do, while most calling the debate an even draw.  What did you think? Washington Post Vice-Presidential Debate Analysis
Thursday, October 11, 2012
The first time customers buy goods or services from a business it’s usually because of reputation, product value, or marketing. But once you get them in the door the challenge is to keep them coming back! It doesn’t do any good to spend marketing dollars to create an image that says, “buy from me” if you’re going to lose the customer with a bad impression from poorly handled telephone calls, an unkempt appearance, or the lax attitude of an employee. One of the most important marketing tools a business has is the image generated in the minds of customers. Images ...
Tuesday, October 09, 2012
Posted by Kristin Oberlander - I'm making a departure from my usual end of the week roundup and trying something new. This time, we'll focus on the news that happens at the beginning of the week. The Small-Business Issue the Candidates Are Not Talking About (You're The Boss, NY Times) Fewer Start-Ups? Depends Whom You Ask (Small Business Small Talk, WSJ) What An Online Sales Tax Could Mean For Small Business (On Small Business, Washington Post)
Thursday, October 04, 2012
Posted by Kristin Oberlander - As in many presidential elections, both sides are touting the importance of small business and offering plans to help them grow. The National Association for the Self-Employed (NASE) is used to hearing lip service from politicians who say they want to help, but rarely follow through with policies for the self-employed. This year, we decided to send a questionnaire to both President Obama’s and Governor Romney’s camps about what specific policies they would put in place to help the nation’s most plentiful and smallest companies. Click here to read the questionnaire for Pres. Obama and ...
Wednesday, October 03, 2012
In preparation for tonight's first debate, NASE President Kristie L. Arslan had the following to say: “Tonight will be an important night for both candidates to articulate their vision for the 22 million self-employed Americans, 78% of the total small business community.  Over and over, polling has emphasized that the economy is the #1 issue for voters and yet, both candidates continue to be vague in their answers as to how they will recalibrate our economy and government to ensure brighter days are ahead.  Tonight, we expect answers.  The self-employed need to hear from the candidates the specifics, how will ...
Tuesday, October 02, 2012
Women business owners are on the rise with nearly half of all self-employed companies being led by females. According to the National Association for the Self-Employed (NASE), Boomers are taking the stage when it comes to business ownership, with the average age of owners at 50 years old.  “Women business owners are superb multi-taskers and know how to do more with less,” said NASE President Kristie L. Arslan. “We are proud to honor their yearlong contributions to the nation’s rebounding economy.”  This October, the NASE joins the Small Business Administration (SBA) to celebrate the role of women in small business. ...
Friday, September 28, 2012
For many micro businesses, one of the first successes is landing a big client that creates a steady cash flow. Then you get so busy that you don’t make time to diversify your customer base. If your business is dependent on one or two clients … they could be the most dangerous clients you have. NASE business consultants hear this scenario all too often; “I just lost my biggest client and don’t know if I can keep the business going unless I find someone to replace them.” To keep any business solvent you have to have a diverse customer base. ...

 

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Self Made

A blog on the self-employed and micro-business

Meet the NASE Staff Bloggers


Katie Vlietstra - As Vice President for Government Relations and Public Affairs, I work to explain how actions on Capitol Hill can impact the self-employed. I love D.C. and have made my home in Capitol Hill, where I live with my husband and black Labrador, Coltrane. We love playing volleyball and softball on the National Mall. 

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